Privacy Policy

1. Information We Collect

We collect various types of information from and about users of our website, including:

Personal Information

When you register for an account, subscribe to our newsletter, or otherwise interact with our website, we may collect personal information such as:

• Name
• Email address
• Username
• Password (encrypted)
• Demographic information (age, gender, location)
• Communication preferences

Usage Data

We automatically collect information about your use of our website, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Pages viewed and time spent on pages
• Search queries
• Clickstream data
• Test responses (anonymized and aggregated)

Information from Third Parties

We may receive information about you from third parties, such as:

• Service providers who help us operate our website and provide services
• Analytics and advertising partners
• Social media platforms if you connect with us through them

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide, maintain, and improve our website and services
• To personalize your experience on our website
• To process your registration, test submissions, and other interactions
• To send you newsletters, updates, and other communications
• To respond to your comments, questions, and requests
• To analyze usage trends and improve our content and services
• To detect, prevent, and address technical issues, fraud, or security concerns
• To comply with legal obligations

Test Data

When you complete tests on our website, we may collect and analyze your responses. This information is used to:

• Generate your personalized results
• Improve the accuracy and effectiveness of our tests
• Conduct aggregated research and analysis

We anonymize and aggregate test data for research purposes, removing any personally identifiable information.

3. How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party service providers who help us operate our website, provide services, and fulfill your requests. These service providers are contractually obligated to protect your information and only use it for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Protection of Rights

We may disclose your information to protect the rights, property, or safety of PsychInsights, our users, or others. This includes exchanging information to prevent fraud and to protect against harm to the rights, property, or safety of our website or the public.

Business Transfers

If PsychInsights is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.

With Your Consent

We may share your information with third parties for any other purpose with your explicit consent.

Aggregated and Anonymized Information

We may share aggregated or anonymized information that does not identify you with third parties for various purposes, including research, analytics, and marketing.

4. Data Security

We take reasonable measures to protect the security of your personal information and prevent unauthorized access, disclosure, or misuse. These measures include:

• Encryption of sensitive data
• Secure socket layer (SSL) technology for data transmission
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

5. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small text files that are stored on your device when you visit a website.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization.
• Targeting Cookies: These cookies may be set through our website by our advertising partners to build a profile of your interests and show you relevant advertisements.

Managing Cookies

You can control and manage cookies in various ways. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

6. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of these third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit to understand how they collect, use, and protect your information.

7. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.

If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take appropriate action.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When determining the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and whether we can achieve those purposes through other means.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access your personal information
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to restrict or object to certain processing
• The right to data portability
• The right to withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided below. We may need to verify your identity before processing your request.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Changes to this Privacy Policy are effective when they are posted on this page.